Indian Celebrities and Their Alcohol Brands: Whisky, Vodka and Tequila

In recent years, many Indian celebrities have started their own businesses beyond acting, music, or sports. One popular area where they are investing is the alcohol and spirits industry. Indian stars are now launching their own brands of whisky, vodka, and tequila, trying to connect with a luxury-seeking, urban audience. These brands often reflect the lifestyle and personality of the celebrity behind them.

This article looks at some of the top Indian celebrity-owned alcohol brands, the story behind them, and why they are gaining attention in the Indian and global markets.

The Glenwalk by Sanjay Dutt

Sanjay Dutt, a well-known Bollywood actor famous for movies like Munna Bhai MBBS and Vaastav, entered the alcohol business with the launch of his Scotch whisky brand, The Glenwalk, in June 2023.

This is a blended Scotch whisky, which means it is made by mixing different types of whiskies, including malt and grain whiskies. The Glenwalk is designed to appeal to people who enjoy smooth, premium-tasting spirits. The bottle design and packaging are elegant, giving it a luxurious feel.

What makes The Glenwalk stand out:

1. High-quality ingredients sourced from Scotland.
2. Smooth and full-bodied flavor.
3. Attractive packaging and premium positioning.

Within just a few months of its launch, the brand sold over 600,000 bottles, which shows how fast it has grown. It also won a Gold Medal at the India Wines and Spirits Awards in 2024, showing it has both commercial and critical success.

D’YAVOL by Shah Rukh Khan and Aryan Khan

Shah Rukh Khan, one of India’s most famous film stars, launched the D’YAVOL luxury brand along with his son Aryan Khan in 2022. D’YAVOL is not just a liquor brand but a lifestyle label that includes premium fashion and spirits. Their focus is on appealing to global consumers who enjoy refined experiences.

The D’YAVOL alcohol range includes:

1. D’YAVOL Vodka: A single-estate vodka that is known for its clarity and purity. It is distilled multiple times for a clean, smooth finish.
2. D’YAVOL Vortex: A unique product with a distinct, rich flavor.
3. D’YAVOL Inception: A high-end 100% pure malt Scotch whisky created by blending eight different single malts from famous whisky-making regions in Scotland.

The brand aims to create an international-level luxury experience, and the attention to detail in its branding and design reflects that goal. D’YAVOL Inception also received international awards, including a gold medal at the Berlin International Spirits Competition 2025.

Aryan Khan is leading this project as a creative and business director, while Shah Rukh Khan plays a supporting role in promoting the brand through subtle brand placement and endorsements.

Loca Loka by Rana Daggubati and Anirudh Ravichander

Rana Daggubati, known for his role in the Baahubali movies, and music composer Anirudh Ravichander have partnered with entrepreneur Harsha Vadlamudi to introduce a new tequila brand named Loca Loka.

Loca Loka is made in Jalisco, Mexico, which is the traditional home of authentic tequila production. The product is created using 100% blue agave, a plant that must mature for several years before being harvested. Loca Loka tequila is matured for six years, resulting in a drink that is smooth and full of complex flavors.

Why Loca Loka is important:

1. It is one of the first premium Indian celebrity-owned tequila brands.
2. It introduces tequila to Indian drinkers, where the market for this spirit is still growing.
3. The brand uses global sourcing and craft production techniques.

Rana and Anirudh’s involvement gives Loca Loka a unique identity that connects with both film and music audiences.

FINO Tequila by Yuvraj Singh

Yuvraj Singh, one of India’s most celebrated cricketers, is also becoming known as an entrepreneur. He launched FINO Tequila, a premium tequila brand that first entered the U.S. market before planning its launch in India.

The word "FINO" means "fine" in Spanish, reflecting the brand’s mission to deliver a high-quality tequila experience. FINO focuses on offering a clean, premium product made from agave with a refined distillation process.

Highlights of FINO Tequila:

1. First launched in North America to test market interest.
2. Focuses on taste clarity and a smooth finish.
3. Plans to enter the Indian premium liquor space with strong brand backing.

Yuvraj Singh’s popularity with both sports fans and young urban professionals makes FINO a promising brand with a broad audience.

Ultra-Limited Single Malt Whisky by Ajay Devgn

Ajay Devgn, known for his intense acting roles and film direction, has also entered the liquor space in a unique way. Instead of launching a large-scale brand, he has invested in a very limited edition single malt whisky. The brand reportedly produces only 1,200 bottles, making it one of the most exclusive whiskies in the market.

Details about Ajay Devgn’s whisky brand:

1. Focuses on rare, ultra-premium consumers.
2. Each bottle is crafted in small batches with top-tier ingredients.
3. The pricing is very high, and availability is restricted to elite locations or invite-only launches.

This move shows how celebrity-led liquor businesses are targeting not just the mass market but also the niche luxury market in India.

Final Thoughts

The Indian alcohol market is growing, especially in the premium and luxury categories. As more urban consumers develop a taste for fine spirits, the entry of celebrities into this space brings brand value, glamour, and public interest. These stars are not just putting their names on labels — they are taking part in product creation, design, and marketing, making these businesses genuine extensions of their personalities.

From whisky and vodka to tequila, these celebrity-owned alcohol brands are changing how Indians view and enjoy liquor, offering more choices and better quality than ever before. With global ambitions and stylish branding, these ventures also show how India is becoming a hub for premium lifestyle products.