
Pernod Ricard launched Xclamat!on, featuring five new bottles across various categories. Whether you prefer whisky, gin, vodka, rum, or brandy, they're all under ₹1,000.

Tilaknagar completes ₹3,442 crore acquisition of Imperial Blue from Pernod Ricard. The deal includes manufacturing units, 22.4 million case volume, and global trademark rights.

Liquor shops in 12 Delhi wards are shut this week due to the MCD bypolls. The dry day begins today (Nov 29) and continues on Nov 30 and Dec 3.

Badshah's Shelter 6 targets ₹700 crore valuation and 25% market share—despite the founder admitting he's teetotal

Ranveer Singh enters India’s celebrity liquor market with RANGEELA Vodka—vibrant design, bold flavor, and a fresh spin on the country’s premium spirits wave.

From Absolut’s Espresso Martini to Snoop Dogg’s Gin & Juice — RTDs are the cool, effortless way to drink in 2025. Sleek cans, bold flavors, and zero effort.