Breezer is a well-known ready-to-drink (RTD) flavored alcoholic beverage created for fun, social, and easy-going moments. Launched in 1996, Breezer quickly became popular for its fruity taste, vibrant colors, and low-alcohol profile that appeals especially to young adults. From casual house parties to relaxed evenings with friends, Breezer fits naturally into modern social occasions.
Owned by Bacardi, Breezer was among the early pioneers of the alcopop category, starting its journey in the United Kingdom before expanding across global markets. In countries like India, Breezer has built strong recognition as a light, refreshing alternative to beer and hard spirits, thanks to its smooth taste and approachable alcohol content.
Breezer is made by blending fermented alcohol with bold fruit flavors and typically contains around 4–5% ABV. Popular variants such as lime, mango, peach, and watermelon deliver a sweet and tangy taste that is easy to enjoy, even for those new to alcoholic beverages. The brand’s colorful bottles and modern design reflect its playful personality and youthful energy.
Over the years, Breezer has refreshed its identity with new packaging and campaigns like Breezer Tribe, which focus on self-expression, inclusivity, and living life in color. The brand continues to stand for freedom, individuality, and social connection.
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