

Smirnoff No. 21 Red Label Vodka
Smirnoff No. 21 Red Label is the vodka that built the world's best-selling vodka brand. Owned by Diageo and sold in over 130 countries, it traces its origins to 1864 when Pyotr Arsenievich Smirnov set up his distillery in Moscow. Today it is produced using a triple distillation process followed by ten filtrations through activated charcoal, which gives it the clean, neutral profile that has made it the most versatile spirit behind any bar in the world. In India, the No. 21 remains the benchmark for what a vodka should taste like before you start exploring flavours, and it is the bottle most people reach for when setting up a home bar for the first time.
Specifications
| Brand | Smirnoff |
| Variant | No. 21 Red Label |
| Category | Vodka |
| Producer | Diageo India |
| ABV | 40% |
| Bottle Sizes Available | 180ml, 375ml, 750ml, 1000ml |
| Country of Origin | Produced in India under international licence |
| Distillation | Triple distilled |
| Filtration | 10x charcoal filtration |
| Quality Checks | 57 quality checkpoints |
Price: ₹900
- Alcohol %
- 40% ABV
- Citric Score
- 2.5
Packaging
The Smirnoff No. 21 arrives in a clear glass bottle with a clean, cylindrical profile and the iconic red label that has remained largely unchanged for decades. The bottle design is straightforward and functional, which reflects the brand's philosophy: quality should speak for itself without theatrical packaging. The 750ml format is the most commonly available in Indian retail, but 180ml and 375ml formats make it accessible across price points.
Flavour Profile
Smirnoff No. 21 is deliberately neutral and clean. The nose is mild with very subtle grain sweetness. On the palate it is smooth with a very gentle warmth, minimal sweetness, and a crisp, dry finish that exits without any harsh burn. The ten-filtration process removes most of the congeners that give other spirits their character, which is precisely the point: this is a blank canvas designed to carry whatever you mix it with. When sipped neat or on ice, it is inoffensive and easy to drink, though it does not offer the complexity of premium sipping vodkas.
Food Pairings
Because Smirnoff No. 21 is neutral, it pairs with almost anything you would serve at a gathering. It works particularly well with salty Indian snacks: roasted peanuts, chakli, mathris, and namkeen. Prawn cocktails, raw oysters, and sushi are classic international pairings for unflavoured vodka. For Indian meals, a vodka and soda alongside a spread of tandoori starters is a clean and refreshing combination. The spirit does not overpower the food because it brings no dominant flavour of its own.
When to Drink It
| House parties where you need one versatile spirit to please a mixed crowd |
| Home bar setup for someone just getting started with spirits |
| Cocktail sessions requiring a neutral base (Moscow Mule, Screwdriver, Vodka Tonic) |
| Casual Friday and Saturday nights with soda, lime, and ice |
| Corporate parties and office gatherings where an accessible spirit is needed |
Cocktail Ideas
The Moscow Mule is the classic: 60ml Smirnoff No. 21, 120ml ginger beer, a generous squeeze of fresh lime, and plenty of ice. A Screwdriver is even simpler: 60ml vodka with chilled fresh orange juice. For Indian-style mixing, try it as a Nimbu Soda Vodka: 45ml vodka, nimbu soda (homemade with soda, fresh lime, a pinch of sugar and salt) and ice. This is arguably the most refreshing vodka drink you can make in five minutes flat.
Price Guide: Major Indian Cities
Prices shown are indicative MRP figures. Actual prices may vary based on state excise revisions, retailer margins, and local taxation. Verify current prices at your local wine shop.
| City | 180ml | 375ml | 750ml |
| Delhi | ~₹150 | ~₹400 | ~₹810 |
| Mumbai | ~₹330 | ~₹660 | ~₹1,315 |
| Bangalore | ~₹295 | ~₹610 | ~₹1,220 |
| Hyderabad | ~₹270 | ~₹550 | ~₹1,100 |
| Kolkata | ~₹200 | ~₹420 | ~₹850 |
| Goa | ~₹140 | ~₹310 | ~₹640 |
| Chennai | ~₹320 | ~₹640 | ~₹1,280 |
| Pune | ~₹330 | ~₹660 | ~₹1,315 |
Similar Bottles to Explore
If you enjoy Smirnoff No. 21, you might also explore Magic Moments Vodka for a more affordable domestic option, Absolut Vodka for a premium Swedish-style neutral vodka, or Smirnoff Green Apple if you want to move into the brand's flavoured range without straying too far from familiarity.
Drink Responsibly
Drink Responsibly: This product contains alcohol. Consumption by persons under 18 years of age is strictly prohibited. Please drink in moderation and never drink and drive. OccasionalDrinker.com encourages mindful and informed consumption.
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