Cherrapunji Eastern Craft Gin

The Story Behind the Brand

Cherrapunji receives over 22,000 mm of rainfall annually, yet faces water scarcity during dry months. This contradiction inspired founder Mayukh Hazarika to transform rainwater harvesting into a meaningful craft product.

Raincheck Earth Co. built a distillery 40 km from Cherrapunji that uses triple-filtered harvested rainwater, making Cherrapunji Gin both symbolic and functional. It became the first alcohol brand from Northeast India to achieve international exports.

Sustainability at the Core

Cherrapunji Gin treats sustainability as an operating principle, not a marketing layer:

1. Harvested rainwater as the primary water source
2. 12+ native botanicals sourced within Northeast India
3. Zero-waste citrus processing, pulp donated to local farmers
4. Energy-efficient Dutch stills are reducing energy use by ~70%
5. Reusable stainless-steel bottles with ~70% lower carbon footprint than glass

Packaging & Design

Cherrapunji Gin is packaged in a military-grade stainless steel bottle, designed to be reused and kept.

Illustrations on the bottle depict:

1. Khasi mandarin pickers
2. Red pandas
3. Bamboo forests
4. Colonial-era buses
5. Cultural monoliths of Meghalaya

The bottle won “Gin Bottle of the Year 2024” by The Gin Guide readers.

Awards & Recognition

1. SIP Awards 2025 – Double Gold Medal
2. Global Gin Masters – Gold
3. World Gin Awards – Silver
4. London Spirits Competition – Silver

Notably, the SIP Awards are judged by everyday consumers, not critics, making this win especially significant.

Responsible Drinking

Cherrapunji Eastern Craft Gin contains alcohol and is intended for responsible consumption by adults 18+. Always drink mindfully. Choosing not to drink is always okay.