With its distinctive flavors, colorful branding, and entertaining monkey mascot, Bira 91, which was introduced by Ankur Jain in 2015, has completely changed the craft beer scene in India. Popular varieties including the crisp Blonde Lager, refreshing White Wheat, low-calorie Light, strong Strong, and value-driven Boom series are among Bira 91's varied product selection. The brand is renowned for its superior quality and creativity. With bottles (330ml, 650ml) and cans (330ml, 500ml) to suit a variety of tastes, the brand is well-known. Bira 91 is a popular among craft beer aficionados and millennials due to its approachable flavor, seasonal beers, and international partnerships. With its youthful and eccentric personality, Bira 91 dominates the Indian beer market and keeps growing its presence abroad.
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