Bro Code image

Welcome to the House of Bros" or "BroCode".

  • FounderSameer Mahendru
  • undefined India imageCountryIndia
  • 31 Dec 2017 – undefined imageFounded31 Dec 2017

BroCode is an Indian alcoholic beverage brand, specifically a carbonated wine cooler marketed like beer, produced by IndoBevs (formerly Indospirit Beverages). Launched around 2018, it targets young consumers with its high alcohol content (around 15%) and fun, friendship-themed branding.

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BroCode is a sparkling wine cooler in a beer-like pint bottle, offering a smooth, refreshing taste with higher potency to appeal to Indian youth culture and friendships ("Bro Code" from a poker game anecdote). Variants include Bro Light, Brosé, Bro Seltzer, and BroCode Energy Drink.