Seagram's Xclamat!on: Unleash Bold Premium Spirits

Seagram's Xclamat!on is a premium entry-level five-spirit portfolio launched by Pernod Ricard India, featuring whisky, vodka, gin, rum, and brandy, all priced around ₹700-₹940 per 750ml bottle depending on the state. Designed for Gen Z consumers aged 26-35 seeking bold, modern options, it blends Indian ingredients with international elements like Speyside Scotch in whisky and Jamaican rum influences. This multi-category launch under one brand is a global first for Pernod Ricard, targeting premiumisation in India's mass-prestige segment with glow-in-the-dark labels and sustainable packaging.