Seagram's Xclamat!on is a premium entry-level five-spirit portfolio launched by Pernod Ricard India, featuring whisky, vodka, gin, rum, and brandy, all priced around ₹700-₹940 per 750ml bottle depending on the state. Designed for Gen Z consumers aged 26-35 seeking bold, modern options, it blends Indian ingredients with international elements like Speyside Scotch in whisky and Jamaican rum influences. This multi-category launch under one brand is a global first for Pernod Ricard, targeting premiumisation in India's mass-prestige segment with glow-in-the-dark labels and sustainable packaging.
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The range includes a whisky blending Indian grain spirit and Speyside Scotch, Basmati rice vodka trickle-filtered with Russian technology, gin with German juniper and Indian botanicals (ginger, star anise, dehydrated oranges), molasses-and-jaggery rum fused with Jamaican rum, and raisin brandy from French grapes. Bottles feature vibrant colors, vertical tear-drop labels, aluminium snap lids, and glow-in-the-dark elements for nightlife visibility, emphasizing premium quality at accessible pricing.