Xclamat!on Brandy is trying to prove there's a middle ground: premium, genuine, accessible. It uses Indian grapes + French grapes.


Xclamat!on Brandy is trying to prove there's a middle ground: premium, genuine, accessible. It uses Indian grapes + French grapes.
Dried fruit hits first, raisins, apricots, figs. There's vanilla from the Limousin oak. A subtle spice note (clove, maybe).
Dark Fruit
Smooth. Refined. The grapes come through (because grapes are the base, after all), with dried fruit character.
Smokiness
Clean, warming, slightly dry (from the oak). The vanilla lingers. It's sophisticated without being austere.
Vanilla
Seagram's Xclamation Brandy 750 Ml ₹800 | Seagram's Xclamation Rum 750 ML ₹800 | Seagram's Xclamation Gin 750ML ₹800 | Seagram's Xclamation Vodka 750ML ₹800 | Seagram's Xclamation Blended Whisky ₹800 |
| Alcohol% | ||||
40 | 40 | 42 | 40 | 40 |
| Citric Score | ||||
- | - | - | - | - |
| Closure | ||||
Plastic Screw Cap | Plastic Screw Cap | Metal Screw Cap | Metal Screw Cap | - |
| Packaging | ||||
Glass bottle with aluminum snap lid, glow-in-the-dark grey label | Glass bottle with aluminum snap lid, glow-in-the-dark red label | Glass bottle with aluminum snap lid, glow-in-the-dark green label | Glass bottle with aluminum snap lid, glow-in-the-dark label | Glass bottle with aluminum snap lid, glow-in-the-dark blue label |
Brandy is misunderstood in India. Most people think Brandy is either "cheap grape distillate" (the kind sold at 100-rupee-per-peg bars) or "expensive French Cognac" (beyond most budgets).
Indian grapes bring character and indigenous authenticity. They're what's being grown in Indian vineyards. Using them isn't cost-cutting; it's saying "Indian wine terroir has value."
French grapes bring structure, proven winemaking traditions, and the kind of baseline quality that signals "we're not cutting corners."
Blending them isn't a compromise; it's intentional calibration.
Limousin oak is mid-range in terms of intensity. It's not American oak (too aggressive). It's not neutral oak (too bland). It's the Goldilocks zone.
Limousin oak adds vanilla, subtle spice, and smoothness without overpowering the grape base. It's the reason this brandy feels refined rather than raw.
Xclamation Brandy is not Cognac. Cognac requires grapes from specific regions in France. Xclamation uses Indian and French grapes, so it can't legally be called Cognac.
Is this a problem? Only if you're comparing it to Cognac. If you're comparing it to other ₹800 brandies available in India, it's solidly competitive.
The positioning is honest: "This is premium brandy made with Indian character, using international techniques."
Grey glow-in-the-dark label. It's the most sophisticated of the five bottles—grey signals elegance without flashiness. The aluminum snap lid and diamond-cut glass reinforce the premium positioning.
Launch markets (2025): Haryana, Uttar Pradesh, Goa, Rajasthan, Daman.
Not available: Delhi, Karnataka, Maharashtra (initial phase).
Xclamation Brandy is a solid "yes" if:
Xclamation Brandy is probably not for you if: