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Xclamation Brandy Review – Premium Indian Brandy with French Oak Elegance

Xclamat!on Brandy is trying to prove there's a middle ground: premium, genuine, accessible. It uses Indian grapes + French grapes.

MRP:₹800
750 ML

Seagram's Xclamation Brandy 750 Ml: Alcohol Content, Packaging, and More Details

Alcohol%40
ClosurePlastic Screw Cap
PackagingGlass bottle with aluminum snap lid, glow-in-the-dark grey label
ProducerPernod Ricard India, led by CEO Jean Touboul
Type (subtype)Brandy
Country of OriginIndia

Seagram's Xclamation Brandy 750 Ml: Aroma, Flavor, and Finish Profile

Nose

Dried fruit hits first, raisins, apricots, figs. There's vanilla from the Limousin oak. A subtle spice note (clove, maybe).

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Dark Fruit

Palate

Smooth. Refined. The grapes come through (because grapes are the base, after all), with dried fruit character.

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Smokiness

Finish

Clean, warming, slightly dry (from the oak). The vanilla lingers. It's sophisticated without being austere.

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Vanilla

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Alcohol%
40
40
42
40
40
Citric Score
-
-
-
-
-
Closure
Plastic Screw Cap
Plastic Screw Cap
Metal Screw Cap
Metal Screw Cap
-
Packaging
Glass bottle with aluminum snap lid, glow-in-the-dark grey label
Glass bottle with aluminum snap lid, glow-in-the-dark red label
Glass bottle with aluminum snap lid, glow-in-the-dark green label
Glass bottle with aluminum snap lid, glow-in-the-dark label
Glass bottle with aluminum snap lid, glow-in-the-dark blue label

About Seagram's Xclamation Brandy 750 Ml

Brandy is misunderstood in India. Most people think Brandy is either "cheap grape distillate" (the kind sold at 100-rupee-per-peg bars) or "expensive French Cognac" (beyond most budgets).

The Grape Blend Philosophy

Indian grapes bring character and indigenous authenticity. They're what's being grown in Indian vineyards. Using them isn't cost-cutting; it's saying "Indian wine terroir has value."

French grapes bring structure, proven winemaking traditions, and the kind of baseline quality that signals "we're not cutting corners."

Blending them isn't a compromise; it's intentional calibration.

French Limousin Oak

Limousin oak is mid-range in terms of intensity. It's not American oak (too aggressive). It's not neutral oak (too bland). It's the Goldilocks zone.

Limousin oak adds vanilla, subtle spice, and smoothness without overpowering the grape base. It's the reason this brandy feels refined rather than raw.

The "Cognac Problem"

Xclamation Brandy is not Cognac. Cognac requires grapes from specific regions in France. Xclamation uses Indian and French grapes, so it can't legally be called Cognac.

Is this a problem? Only if you're comparing it to Cognac. If you're comparing it to other ₹800 brandies available in India, it's solidly competitive.

The positioning is honest: "This is premium brandy made with Indian character, using international techniques."

The Packaging

Grey glow-in-the-dark label. It's the most sophisticated of the five bottles—grey signals elegance without flashiness. The aluminum snap lid and diamond-cut glass reinforce the premium positioning.

Where You Can Get It

Launch markets (2025): Haryana, Uttar Pradesh, Goa, Rajasthan, Daman.

Not available: Delhi, Karnataka, Maharashtra (initial phase).

The Last Sip

Xclamation Brandy is a solid "yes" if:

  1. You want premium brandy without Cognac prices
  2. You appreciate Indian grapes and terroir
  3. You enjoy elegant, refined spirits over bold ones
  4. You sip brandy neat more than in cocktails
  5. You're exploring "made in India" premium positioning
  6. You want something sophisticated enough for gifting

Xclamation Brandy is probably not for you if:

  1. You're comparing it directly to Cognac or premium French brandy
  2. You need aggressive oak and character (this is refined, not bold)
  3. You need availability outside launch markets
  4. You're skeptical of Indian wine terroir
  5. You want a brandy with obvious, in-your-face complexity