Gin is having a moment in India. Craft gin distilleries are opening. Bartenders are getting creative. Consumers who five years ago would have stuck to whisky are now exploring gin and tonic variations.
The German Juniper Foundation
Think of juniper as the frame. German juniper provides a clean, slightly piney frame that's sophisticated without being austere.
The Indian Botanicals
Here's where it gets interesting: ginger, star anise, and dehydrated orange peel.
Ginger adds spice and warmth. Not fiery—just a subtle warming sensation that makes the gin feel sophisticated without being harsh.
Star anise brings licorice notes and complexity. It's an unexpected botanical in gin, but it's the kind of thing that makes you pause and think, "Where is that flavor coming from?"
Dehydrated orange peel adds brightness and citrus lift. Classic gin has botanicals that brighten; this is the Xclamat!on answer to that tradition, with an Indian twist.
The Seven Expressions Concept
"Seven distinct expressions" means there are variations. Think of it like: you're getting gin flexibility. One batch might emphasize ginger. Another might lean into orange. A third might let star anise shine.
This isn't marketing fluff. It's a genuine acknowledgment that gin-making has personality baked into every distillation. Rather than pretending there's only one "correct" way to make their gin, Xclamat!on embraces variation.
The Indian Gin Positioning
Gin has historically been a category where "premium" meant "imported from Europe." Xclamat!on challenges this gently. It says: good gin can be made in India, with Indian botanicals, by people who understand the culture and palate we're selling to.
The German juniper is there, so no one can say it's not "real" gin. But the Indian botanicals are there, so it's not pretending to be something it's not.
The Packaging
Green glow-in-the-dark label. When this glows in a bar, it looks like it cost ₹2,000. The aluminum snap lid. The diamond-cut glass. For ₹800, the presentation is genuinely premium.
Where You Can Get It
Launch markets (2025): Haryana, Uttar Pradesh, Goa, Rajasthan, Daman.
Not available: Delhi, Karnataka, Maharashtra (at launch).
The Last Sip
Xclamat!on Gin is a solid "yes" if:
- You enjoy gin and want to explore beyond Beefeater and Bombay Sapphire
- You like spiced, warming gin profiles
- You appreciate botanicals that tell a story
- You want premium quality at accessible pricing
- You're 26-35, curious about spirits, and open to Indian-made premium products
- The seven expressions appeal to your explorer mentality
Xclamat!on Gin is probably not for you if:
- You're a gin purist who believes only London-made London Dry is legitimate
- You dislike warming spices in spirits
- You're looking for dry, austere gin (this is warmer and rounder)
- You need availability outside launch markets
- You're skeptical of "made in India" premium positioning
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