Whisky
Zig Zag

ZigZag Vodka – India’s Bold and Flavourful Premium Vodka

  • FounderIshwaraj Singh Bhatia
  • undefined IndiaCountryIndia
  • 31 Dec 2023 – undefinedFounded31 Dec 2023

ZigZag Vodka is a premium homegrown Indian vodka brand known for its meticulous craftsmanship. The vodka is distilled five times and filtered through a unique four-step system using carbon, silver carbon, platinum carbon, and a "golden filtration" process that infuses gold ions for a smooth, crisp, and clean taste. It comes in four variants, Original, Lime, Orange, and Green Apple—and is designed to align with the dynamic lifestyle of modern consumers who balance ambition with self-expression. The brand embodies a philosophy of "Never Walk Straight," encouraging boldness, individuality, and spontaneity. Production capacity is up to 100,000 cases per month from its facility in Durg, Chhattisgarh.


ZigZag Vodka aims to redefine vodka craftsmanship in India by combining artistry and innovation while resonating with younger demographics craving flavour diversity beyond traditional premium positioning. It leverages a strong distribution network initially built by Simba Beer and focuses on expanding its reach through influencer collaborations, events, and immersive consumer experiences.


This brand stands out in India's evolving alco-bev sector by presenting an Indian vodka that competes internationally both in quality and style.

ZigZag Vodka Price List

Zig Zag Lime Vodka

ZigZag Vodka Lime

  • Alcohol 42.8%
  • Closure Plastic Screw Cap
₹620
750 ML
Zig Zag Orange Vodka

ZigZag Vodka Orange

  • Alcohol 42.8%
  • Closure Plastic Screw Cap
₹530
750 ML375 ML180 ML
Zig Zag Green Apple

ZigZag Vodka Green Apple

  • Alcohol 37.5%
  • Closure Plastic Screw Cap
₹1,000
750 ML
Zig Zag Original

ZigZag Vodka Original

  • Alcohol 40%
  • Closure Plastic Screw Cap
₹530
750 ML375 ML180 ML

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Liquor News Today India

ZigZag Vodka is a premium Indian vodka brand launched in 2024 by Saltborn, the company behind Simba Beer. Founded by cousins, including Co-Founder & COO Ishwaraj Singh Bhatia, the brand represents a bold new wave in India’s alco-bev industry.


Crafted with meticulous detail, ZigZag Vodka undergoes five-stage distillation and a unique four-step filtration process using carbon, silver carbon, platinum carbon, and gold ion infusion. This results in a smooth, crisp, and clean taste that stands out on both national and international platforms.


The vodka is available in Original, Lime, Orange, and Green Apple variants, perfectly designed for today’s consumers who balance ambition with self-expression. With the philosophy of “Never Walk Straight,” ZigZag Vodka celebrates individuality, spontaneity, and boldness.


In a short span, ZigZag Vodka has already won multiple international awards, including three silver and one bronze medal at the Asia World Spirits Competition 2025, proving its global quality standards.


Currently available in Delhi, Goa, Bangalore, and Chhattisgarh, the brand has ambitious plans for a pan-India expansion supported by Saltborn’s strong distribution network.


Whether you’re looking for a premium sipping vodka or a base for flavourful cocktails, ZigZag Vodka promises an unmatched experience that blends artistry, innovation, and modern lifestyle appeal.