ZigZag Vodka is a premium homegrown Indian vodka brand known for its meticulous craftsmanship. The vodka is distilled five times and filtered through a unique four-step system using carbon, silver carbon, platinum carbon, and a "golden filtration" process that infuses gold ions for a smooth, crisp, and clean taste. It comes in four variants, Original, Lime, Orange, and Green Apple—and is designed to align with the dynamic lifestyle of modern consumers who balance ambition with self-expression. The brand embodies a philosophy of "Never Walk Straight," encouraging boldness, individuality, and spontaneity. Production capacity is up to 100,000 cases per month from its facility in Durg, Chhattisgarh.
ZigZag Vodka aims to redefine vodka craftsmanship in India by combining artistry and innovation while resonating with younger demographics craving flavour diversity beyond traditional premium positioning. It leverages a strong distribution network initially built by Simba Beer and focuses on expanding its reach through influencer collaborations, events, and immersive consumer experiences.
This brand stands out in India's evolving alco-bev sector by presenting an Indian vodka that competes internationally both in quality and style.
