One of India's most recognizable beer brands, Kingfisher was founded in 1978 by the United Breweries Group and is referred to as "The King of Good Times." With sizes ranging from 330ml to 650ml, it offers a varied portfolio that includes well-known varieties including Kingfisher Premium, Strong, Ultra, Ultra Max, and Radler. A popular in India and around the world, Kingfisher is praised for its crisp flavor, golden hue, and lively carbonation. It also blends bold branding with reliable quality. Its status as a market leader and lifestyle icon has been solidified by its creative marketing and affiliation with sports, particularly cricket.