Ranveer Singh Launches RANGEELA Vodka, Joins India’s Celebrity Spirits Wave

Bollywood star Ranveer Singh has entered India’s fast-growing celebrity liquor scene with the launch of RANGEELA Vodka, a premium brand inspired by his trademark energy and bold persona.

The vodka is triple-distilled, platinum-filtered, and priced at ₹2,400 for a 750 ml bottle.

The bottle itself is as expressive as the name. RANGEELA comes in a sleek, transparent glass bottle splashed with vibrant color gradients, inspired by India’s festival energy and Singh’s signature flair. The design feels more like a collectible art piece than a typical liquor bottle — bright, confident, and instantly recognizable on a shelf.

RANGEELA is positioned as a vibrant, craft-driven vodka celebrating color, individuality, and self-expression — the same traits that define Singh’s public image.

The move comes as Indian celebrities increasingly turn entrepreneurs in the spirits business. From Shah Rukh and Aryan Khan’s D’YAVOL to Ajay Devgn’s GlenJourneys and Yuvraj Singh’s FINO Tequila, India’s premium alcohol market is seeing a star-powered makeover.

Industry experts say it’s more than a branding play. Celebrity-led spirits are driving curiosity among young consumers who crave authenticity and aspirational storytelling. With India’s premium alcohol segment growing over 18% annually, the timing couldn’t be better.

Singh’s RANGEELA enters a space once ruled by imports but now defined by homegrown innovation. If quality meets hype, the brand could quickly become a local favorite — and a global headline.