Alcopops are flavoured, low-alcohol ready-to-drink beverages designed for easy, casual drinking. Typically sweet, fruity, and light on alcohol, they use a spirit or neutral alcohol base and are meant to be enjoyed chilled, straight from the bottle or can. Popular for their approachable taste and low bitterness, alcopops are often the entry point for first-time or occasional drinkers. Think of them as fun, flavour-first RTDs that prioritise refreshment and ease over cocktail complexity. Examples include Breezer-style RTDs that focus more on flavour and vibe than alcohol intensity. (18+ only. Drink responsibly.)
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