A premium spirit co-founded by Badshah and Cartel Bros, crafted to redefine modern drinking culture in India. Distilled six times in Russia for extreme purity and an effortlessly smooth, “water-like” finish, Shelter 6 Vodka embodies clarity, confidence, and inclusivity. Designed for both neat sipping and refined cocktail mixes, its subtle grain sweetness, citrus hints, silky texture, and clean, burn-free finish cater to consumers who appreciate sophistication, rhythm, and expressive individuality.
Launched across Maharashtra and Goa in November 2025, Shelter 6 is already among the most talked-about vodka debuts of the year, backed by an ambitious market strategy targeting a 25% share of India’s vodka segment and a projected ₹700 crore valuation within three years. Its striking metallic bottle, bold identity, and association with music icon Badshah give the brand a strong cultural edge among young, high-energy, premium-spirit consumers. Priced at ₹1,999 for a 750ML bottle (state MRP), Shelter 6 is expanding to more regions and planning additional sizes and flavoured variants in 2026.
Every bottle of Shelter 6 reflects a commitment to artistry, innovation, and modern luxury. The brand champions creativity and self-expression, positioning itself not just as a drink, but as a lifestyle and an inclusive community for those who create, perform, and lead with confidence. Shelter 6 Vodka and the signature metallic bottle are registered trademarks. Drink responsibly. All rights reserved.
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